To provide our dedicated readers with detailed information, research, and recommendations about products that stand out as the best of the best is our single goal. We aren’t necessarily looking for the most expensive or robust products. Rather, we take into account the types of features that are likely to matter in real-world situations. In other words, we cut down the noise to help you make your product decision.

Who We Want To Help

Time is scarce, trust me, I get that. Most people don’t have the time and resources to researching the best possible product on the market. Most have to rely on word of mouth, advertising or shoddy info that appears on the net. With these available options for readers to rely on, we believe it makes it difficult to choose the best product for your specific needs. That is why we have decided to fill this void and make our presence felt on the world wide web.

Why You Should Listen To Us

Finding features and specs isn’t the hard part, it’s bringing the bigger picture together and understanding how the product can help you, is the part that is difficult.

That’s where we come in.

We dedicate many hours researching and writing review articles. We look at a product holistically to find metrics, expert opinions, consumer reviews, and our own firsthand testing and expertise to determine which product or products are the absolute best choice for consumers.

We often collaborate with experts in the field, including professionals with Ph.D.s to product developers, to determine the specific considerations that truly differentiates a solution.

By combining our own experiences with extensive market research, we are able to combine both qualitative and quantitative measures that would be incredibly difficult for the average consumer to do on their own.

How We Determine Which Product Is Best

Determining the “best” product is not as straightforward as some might think. While some product categories have concrete metrics that can be compared against one another, other products aren’t so straightforward. In order to measure qualitative information, we draw on research and conversations with experts to narrow the field of products.

From there, we design a series of quantitative and qualitative tests designed to narrow those products to a “best” one or two. We are completely transparent in the process, and will always explain how and why we came to our conclusion. We’ll also explain why the other “finalists” didn’t ultimately make the cut.

How We Make Money

Your The Popular Home is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to

The vast majority of products that we review can be found on Amazon. You’ll notice that we include Amazon links to many of the products we discuss in our articles. Anytime you click on one of those links and proceed to make a purchase, we receive a small percentage of the purchase price in the form of a commission directly from Amazon.

This means that while we would certainly like you to ultimately purchase something from Amazon, we have no bias towards which specific product you choose.

The reason we have no bias is that we are in this for the long term. Suggesting the wrong product today means you won’t come back to us tomorrow. If we were to sacrifice our integrity for a short term dollar, that would sacrifice your trust tomorrow. And we’d much rather have long term fans than a short term transaction.

Not to mention the more important factor: we’re a team focused on adding real value to the world, not taking away from it. We don’t want to spend years of our lives pushing you towards something you actually won’t gain value from owning. That’s a lot more important to us than a couple extra dollars.

Who We Are

Our team consists of dedicated individuals with relevant backgrounds and unique areas of expertise relating to the product being analyzed. The single commonality amongst us all is our fascination for finding the best possible solutions a product can offer.

Anne Carr

Anne Carr

With over 13 years of review experience, Anne has written about hundreds of products for a number of very successful publications. In addition to managing large facebook communities on behalf of Fortune 500 companies. Anne is Chief Editor at The Popular Home and she’s dedicated to help you find what you need from a product solution.